The most recent addition to the growing collection of catalogues issued by antique dealers is this rare copy of Antiques Wholesale to the American Trade by the dealer Herbert Sutcliffe, dating from 1968.
Sutcliffe appears to have established his antique dealing business at Ing Hey, Briercliffe, Burnley in Lancashire in the late 1940s, expanding the business in the 1960s and 1970s to be a major player in the then very lucrative ‘Shipping Goods’ business, trading mainly with the USA and Canada. The catalogues, aimed specifically at the North American antique trade, were issued regularly by Sutcliffe to American customers for $3.50 subscription per copy. The issue we have is Catalogue No.22, and whilst undated, the information in the catalogue describing details of parcel post and surface and air freight shipping mentions USA Customs duty, stating that ‘items manufactured prior to 1868 are duty free’ – i.e. items over 100 years old, indicating the catalogue must date from 1968.
There are some fascinating photographs of the Sutcliffe business operation, with images of the offices – the catalogue mentions that there were 5 office staff looking after the orders. According to the catalogue, ‘telephoned, cabled and letter orders are received, upwards to 100 per day, to about 15 days after issue [of the catalogues], when most of the individual items are sold out.’
There are also some photographs of the Packing and Shipping Department at Herbert Sutcliffe (see below). The catalogue also contains extensive information on packing and shipping costs and the various methods of transport etc.
Images of the storerooms at the business reveal the enormous quantities of antiques that the business sold, with storerooms for antique glass, ceramics, metalwork, furniture, and extensive storerooms full of various types of antique clocks, from mantle clocks and wall clocks to longcase examples.
Below is a photograph of the storeroom for antique longcase clocks, which seems to have been a specialism of Herbert Sutcliffe Antiques. The catalogue usefully mentions that buyers should think about including small items that can be packed inside the cases of longcase clocks to save on shipping costs – freight shipping was costed by space, not weight.
The catalogue itself is quite heavy, with more than 100 pages of antiques for sale, with each page illustrating dozens and dozens of antiques in various categories. The introductory information in the catalogue confidently states that each catalogue has ‘over three thousand individual offerings’, and that the business itself has ‘about one hundred and fifty thousand quantity lines’. Here are some examples of the category pages illustrating antiques for sale.
‘China ‘D’ (above), illustrates one page of antiques for sale, with each item having a number, so that customers could order by telephone or post; for example ‘D6315′ (which is the bowl, top row, middle, with ’15’ written on it) – in the catalogue list this is described as ‘Flo blue bowl by ‘Malkin’, Burslem 16” di.[diameter] From a chamber set. Perfect.’ ‘$15.00’. Most of the antique ceramics appear to be of relatively low quality and value, all appropriate for ‘Shipping Goods’. There are dozens of pages devoted to the sale of antique clocks – here’s just one example (below), mostly priced at between $9.00 and $20.00. The most expensive antique clock on the page is no.17, (row three, middle) priced at $55.00 and described as ‘Fine quality 19th c. Bracket clock 18” high. Casing richly decorated with brass-work. Bevelled glass to bezel. Ornate silver and brass dial. Mach [machine] for time and strike in good order. Casing has side handles and is dark patina. Gen.[generally] Snd. [sound].
There are only 7 pages devoted to illustrations of antique furniture, I guess the Sutcliffe business was more interested in volume sales of smaller antiques. The antique furniture is again generally of lower quality and value, mostly Victorian and Edwardian. Here is one of the pages of antique furniture (below).
The antique furniture item ‘F 10510’ (top left) is described in the catalogue as ‘Cancelled’ – i.e. is must have been sold whilst the catalogue was in production; but looks like a mid-19th century Continental piece. Item ‘F 10511’ is described as ‘A pretty art nouveau style mahogany display cabinet. 45” wide 62” high. Note very pretty marketry [sic] panel to centre. of a stylised peacock. Rich colourful inlaid various woods with some oyster shell inserts. Ex. [excellent] patina. Very cln [clean] and snd [sound] cond.’ [condition]. It is priced at $85.00. The final item, ‘F 10512’ which looks like an early 18th century oak side table, but heavily re-carved in the 19th century, is described as ‘A pretty Victorian 17th century style carved oak loobey [sic]. 33” wide 29” high. 3 small drawers to the front. Richly carved front freeze [sic]. Exce. [excellent] patina. Very cln [clean] and snd [sound] cond.’ [condition]. It is priced at $175.00.
The Herbert Sutcliffe catalogue gives a fascinating insight into the Antique Shipping Goods trade in the 1960s and 1970s, which was of course a major part of the British Antique Trade in the Post World War II period. The catalogue will be making it’s way to the Brotherton Library Special Collections in due course.
Mark
antiquedealersblog 